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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |  Business Strategy Business Model Canvas |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 1 Tag bis mehrere Wochen | 1-2 h | 45-90 min |
Participantsdifferent | 2-6 researchers plus sample | 4-10 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings | Business Model Canvas, Assumption List, Business Hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch | Business modelStrategyValueInnovation | OutcomesStrategyBehaviorPlanning |