View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Design Sprint |  UX Research Personas |  UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 4-5 Tage | 1-3 Tage | 3-14 Tage |
Participantsdifferent | 2-6 researchers plus sample | 5-8 | Internes Team | 50+ |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Prototype, Test Findings, Decision Rationale | Persona Profiles, Needs Summary, Scenario Notes | Survey Results, Charts, Segment Insights |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Design sprintPrototypeValidationInnovation | ResearchCustomerSynthesis | QuantitativeResearchValidation |