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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Design Sprint |  Product Discovery Jobs to Be Done |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 4-5 Tage | 1-3 Wochen | 1-3 Tage |
Participantsdifferent | 2-6 researchers plus sample | 5-8 | 5-12 Interviews | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Prototype, Test Findings, Decision Rationale | Job Stories, Outcome Statements, Opportunity List | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Design sprintPrototypeValidationInnovation | CustomerOutcomesNeeds | ResearchCustomerSynthesis |