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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
HighLowLowMedium
Timedifferent
Mehrere Wochen60-90 min15-30 min45-90 min
Participantsdifferent
2-6 researchers plus sample4-102-62-5
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesProblem Cluster, Prioritized Challenge, ExperimentRoot cause notes, CountermeasuresA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
OutcomesInnovationResearchQuantitative
FacilitationDecisionProblem solvingWorkshop
Root causeIncidentLeanProblem solving
LeanProblem solvingCoachingOperations
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