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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Framing Workshop |  Innovation Design Thinking |  Decision Making Option Framing |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | Mehrere Wochen | 60-120 min | 1 Tag bis mehrere Wochen | 45-120 min |
Participantsdifferent | 2-6 researchers plus sample | 4-10 | 4-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Frame, Decision Question, Criteria List, Evidence Plan | Problem Statement, Prototype, Test Learnings | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Decision framingAlignmentCriteriaOptions | InnovationPrototypeResearch | OptionsDecision framingStrategyComparison |