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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Crazy 8s |  Innovation Design Thinking |  Innovation Double Diamond |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. |
Complexitydifferent | High | Low | High | Medium |
Timedifferent | Mehrere Wochen | 8-15 min | 1 Tag bis mehrere Wochen | Wochen bis Monate |
Participantsdifferent | 2-6 researchers plus sample | 1-10 | 4-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Sketch Set, Idea Shortlist, Direction Options | Problem Statement, Prototype, Test Learnings | Problem Statement, Solution Options, Prototypes, Deliverables per Phase |
Tagsno overlap | OutcomesInnovationResearchQuantitative | BrainstormingSketchingSpeedDivergenceDesign sprint | InnovationPrototypeResearch | ProcessDivergenceInnovation |