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| Criterion |  Product Discovery Outcome-Driven Innovation |  Delivery Cost of Delay |  Decision Making Assumption Surfacing |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | High | Low | High |
Timedifferent | Mehrere Wochen | 90-180 min | 45-90 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 3-8 | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | CoD Table, Prioritization Sequence | Assumption List, Critical Assumptions, Learning Plan | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | PrioritizationDeliveryEconomicsDecision | AssumptionsRiskDecisionDiscovery | InnovationPrototypeResearch |