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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Product Discovery Concierge MVP | ![]() UX Research Surveys | ![]() Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 1-4 Wochen | 3-14 Tage | 1-5 Tage |
Participantsdifferent | 2-6 researchers plus sample | 3-10 Kunden | 50+ | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Concierge Learnings, Service Blueprint, MVP Risks | Survey Results, Charts, Segment Insights | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | OutcomesInnovationResearchQuantitative | MVPValidationServiceDiscovery | QuantitativeResearchValidation | ValidationExperimentsDemandDiscovery |



