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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Delivery Communication Plan | ![]() Business Strategy Business Model Canvas | ![]() Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 45-90 min | 1-2 h | 1-2 h |
Participantsdifferent | 2-6 researchers plus sample | 2-6 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Communication Plan, Channel Matrix, Message Cadence | Business Model Canvas, Assumption List, Business Hypotheses | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | CommunicationStakeholdersDeliveryPlanning | Business modelStrategyValueInnovation | AlignmentStakeholdersStrategyFacilitation |



