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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Brainwriting |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | High | Low | Low |
Timedifferent | Mehrere Wochen | 15-30 min | 30-60 min |
Participantsdifferent | 2-6 researchers plus sample | 3-12 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Idea sheets, Expanded concepts, Prioritized list | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | OutcomesInnovationResearchQuantitative | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
