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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Brainstorming |  Innovation Contradiction Analysis |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. |
Complexitydifferent | High | Low | Medium |
Timedifferent | Mehrere Wochen | 30-60 min | 60-120 min |
Participantsdifferent | 2-6 researchers plus sample | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Idea pool, Theme clusters, Shortlist | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas |
Tagsno overlap | OutcomesInnovationResearchQuantitative | BrainstormingIdeationCreativityWorkshopDivergence | ContradictionsInnovationProblem solving |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
