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| Criterion |  Product Discovery Outcome-Driven Innovation |  Systems Thinking Behavior Over Time Graph |  Systems Thinking Current Reality Tree |  Systems Thinking Iceberg Model |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots. | A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. |
Complexitydifferent | High | Low | High | Low |
Timedifferent | Mehrere Wochen | 20-45 min | 2-6 h | 30-60 min |
Participantsdifferent | 2-6 researchers plus sample | 1-10 | 3-8 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Behavior Over Time Graph, Trend Hypotheses, Key Events | Current Reality Tree, Core Problems, Intervention Ideas | Iceberg Worksheet, Pattern Notes, Intervention Ideas |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Systems thinkingPatternsDynamics | Systems thinkingRoot causeConstraintsCausality | Systems thinkingRoot causePatterns |