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Selected:Outcome-Driven InnovationATAM (Architecture Tradeoff Analysis Method)A/B TestingRisk Storming
| Criterion |  Product Discovery Outcome-Driven Innovation |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Growth A/B Testing |  Architecture Risk Storming |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. |
Complexitydifferent | High | High | High | Low |
Timedifferent | Mehrere Wochen | Several meetings plus preparation and analysis; total effort depends on scope | 1-4 Wochen | 60-90 min |
Participantsdifferent | 2-6 researchers plus sample | Evaluation team, architects, and relevant stakeholders | 1-6 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Experiment results, Decision log, Learning summary | Annotated Diagram, Prioritized Risk List, Action Backlog |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ArchitectureQualityRiskTradeoffsStakeholders | ExperimentsGrowthAnalyticsValidation | RiskArchitectureWorkshopValidation |