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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
HighLowHighMedium
Timedifferent
Mehrere Wochen45-90 min2-4 h60-120 min
Participantsdifferent
2-6 researchers plus sample2-83-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesAssumption List, Critical Assumptions, Learning PlanFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
OutcomesInnovationResearchQuantitative
AssumptionsRiskDecisionDiscovery
Theory of ConstraintsSystems thinkingChange
Theory of ConstraintsAssumptionsSystems thinking
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