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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
HighLowMediumMedium
Timedifferent
Mehrere Wochen45-90 min1-5 Tage1-2 Wochen pro Iteration
Participantsdifferent
2-6 researchers plus sample2-8Nutzertraffic2-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesAssumption List, Critical Assumptions, Learning PlanClick Data, Interest Signal, Learning DecisionPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
OutcomesInnovationResearchQuantitative
AssumptionsRiskDecisionDiscovery
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryAssumptions
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