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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Assumption Surfacing |  Product Strategy DIBB |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | Mehrere Wochen | 45-90 min | 1-2 h | 2-4 h |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Assumption List, Critical Assumptions, Learning Plan | DIBB document, Belief list, Bet list, Learning report | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | AssumptionsRiskDecisionDiscovery | StrategyDecisionAssumptionsHypothesis | StrategyPositioningInnovationValue |