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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Assumption Surfacing |  Decision Making Decision Rights Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 45-90 min | 90-180 min | 45-60 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Assumption List, Critical Assumptions, Learning Plan | Decision Rights Matrix, Agreement | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | OutcomesInnovationResearchQuantitative | AssumptionsRiskDecisionDiscovery | DecisionGovernanceAlignmentResponsibility | AssumptionsRiskExperimentsValidation |