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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Assumption Mapping |  Product Discovery Fake Door Test |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | Mehrere Wochen | 45-60 min | 1-5 Tage | 45-90 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Assumption map, Test backlog, Risk ranking | Click Data, Interest Signal, Learning Decision | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | OutcomesInnovationResearchQuantitative | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandDiscovery | AssumptionsRiskDecisionDiscovery |