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Selected:Outcome-Driven InnovationAssumption MappingATAM (Architecture Tradeoff Analysis Method)Surveys
| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Product Discovery Assumption Mapping | ![]() Architecture ATAM (Architecture Tradeoff Analysis Method) | ![]() UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | Mehrere Wochen | 45-60 min | Several meetings plus preparation and analysis; total effort depends on scope | 3-14 Tage |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | Evaluation team, architects, and relevant stakeholders | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Assumption map, Test backlog, Risk ranking | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Survey Results, Charts, Segment Insights |
Tagsno overlap | OutcomesInnovationResearchQuantitative | AssumptionsRiskExperimentsValidation | ArchitectureQualityRiskTradeoffsStakeholders | QuantitativeResearchValidation |



