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Selected:Outcome-Driven InnovationARID (Active Reviews for Intermediate Designs)Assumption MappingA/B Testing
| Criterion |  Product Discovery Outcome-Driven Innovation |  Architecture ARID (Active Reviews for Intermediate Designs) |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Medium | Medium | High |
Timedifferent | Mehrere Wochen | 2–4 h review as a planning range; preparation and evaluation additional | 45-60 min | 1-4 Wochen |
Participantsdifferent | 2-6 researchers plus sample | Designers, developers as users, and facilitation | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ArchitectureEngineeringFeedbackValidationTasks | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |