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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Surveys method illustration showing its working structure
UX Research
Surveys
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.
Complexitydifferent
HighLowLowMedium
Timedifferent
Mehrere Wochen15-45 min1-5 Tage3-14 Tage
Participantsdifferent
2-6 researchers plus sample1-3Nutzertraffic50+
Formatdifferent
Workshop + asyncAsyncAsyncAsync
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesADR File, Decision Log, RationaleInterest Metrics, Conversion Signal, Learning NoteSurvey Results, Charts, Segment Insights
Tagsno overlap
OutcomesInnovationResearchQuantitative
ArchitectureRationaleDocumentationGovernance
ValidationExperimentsDemandGrowth
QuantitativeResearchValidation
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