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| Criterion |  Product Discovery Outcome-Driven Innovation |  Architecture Architecture Decision Record |  Innovation Morphological Analysis |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Low | Medium | High |
Timedifferent | Mehrere Wochen | 15-45 min | 1-3 h | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 1-3 | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | ADR File, Decision Log, Rationale | Morphological Box, Concept Combinations, Idea Shortlist | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ArchitectureRationaleDocumentationGovernance | IdeationInnovationCreativity | InnovationPrototypeResearch |