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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.
Complexitydifferent
HighLowHighHigh
Timedifferent
Mehrere Wochen15-30 min2-6 h2-6 h
Participantsdifferent
2-6 researchers plus sample2-63-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesRoot cause notes, CountermeasuresCurrent Reality Tree, Core Problems, Intervention IdeasEvent Timeline, Causal Factor Chart, Cause List, Corrective Actions
Tagsno overlap
OutcomesInnovationResearchQuantitative
Root causeIncidentLeanProblem solving
Systems thinkingRoot causeConstraintsCausality
CausalityIncidentRoot causeTimeline
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