View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Outcome-Driven Innovation |  Facilitation 1-2-4-All |  Innovation Design Thinking |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | High | Low | High | Medium |
Timedifferent | Mehrere Wochen | 10-20 min | 1 Tag bis mehrere Wochen | 1-3 h |
Participantsdifferent | 2-6 researchers plus sample | 4-100+ | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Idea List, Shared Insights, Emergent Themes | Problem Statement, Prototype, Test Learnings | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | OutcomesInnovationResearchQuantitative | FacilitationInclusionIdeation | InnovationPrototypeResearch | IdeationInnovationCreativity |