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Criterion
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 h20-35 min60-120 min30-60 min
Participantsdifferent
3-81-53-81-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
North Star metric, Input metric tree, Measurement cadenceTest Card with a pre-set thresholdFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCompleted Experiment Canvas, Success Metric
Tagsno overlap
GrowthMetricsAlignmentRetention
ExperimentsValidationDiscoveryHypothesis
GrowthRetentionConversion
ExperimentsValidationDiscoveryHypothesis
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