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Criterion
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 h1-2 Wochen1-2 Wochen pro Iteration25-40 min
Participantsdifferent
3-81-62-61-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
North Star metric, Input metric tree, Measurement cadenceExperiment card, Result summary, Next betPrioritized Assumption List, Test Plan, Results ReportLearning Card with evidence and next action
Tagsno overlap
GrowthMetricsAlignmentRetention
MarketingGrowthExperimentsLearning
ExperimentsValidationDiscoveryAssumptions
ExperimentsValidationDiscoveryLearning
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