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Criterion
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 h1-5 Tage60-120 min25-40 min
Participantsdifferent
3-8Nutzertraffic3-81-5
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
North Star metric, Input metric tree, Measurement cadenceClick Data, Interest Signal, Learning DecisionFlywheel Map, Friction Points, Growth Levers, Experiment BacklogLearning Card with evidence and next action
Tagsno overlap
GrowthMetricsAlignmentRetention
ValidationExperimentsDemandDiscovery
GrowthRetentionConversion
ExperimentsValidationDiscoveryLearning
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