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Criterion
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Purposedifferent
When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 h1-4 Wochen60-120 min90-180 min
Participantsdifferent
3-85-203-83-6
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop
Outputdifferent
North Star metric, Input metric tree, Measurement cadenceDiary Entries, Longitudinal Patterns, Experience TimelineFlywheel Map, Friction Points, Growth Levers, Experiment BacklogGQM Table, Metric Profiles
Tagsno overlap
GrowthMetricsAlignmentRetention
UX researchTrackingBehavior
GrowthRetentionConversion
MetricsMeasurementEngineeringAlignment
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