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Criterion
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h45-60 min1-5 Tage1-5 Tage
Participantsdifferent
3-82-8NutzertrafficNutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
North Star metric, Input metric tree, Measurement cadenceAssumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning Decision
Tagsno overlap
GrowthMetricsAlignmentRetention
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
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