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Criterion
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Purposedifferent
When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.
Complexitydifferent
MediumMediumLowLow
Timedifferent
60-120 min1-3 Wochen30-60 min10-20 min
Participantsdifferent
5-125-12 Interviews4-124-100+
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Ranked Ideas, Clarified Options, Group PriorityJob Stories, Outcome Statements, Opportunity ListIdea pool, Theme clusters, ShortlistIdea List, Shared Insights, Emergent Themes
Tagsno overlap
FacilitationPrioritizationVotingInclusion
CustomerOutcomesNeeds
BrainstormingIdeationCreativityWorkshopDivergence
FacilitationInclusionIdeation
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