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| Criterion |  Agile NoEstimates |  Business Strategy Ansoff Matrix |  Product Discovery Fake Door Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When estimating slows a team down more than it helps, it shifts the focus to flow, small slices, and real lead time. It sorts work by value, risk, and delivery ability. The result is captured as Throughput Data, Flow Forecast, and Slicing Rules. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | laufend | 45-90 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 2-12 | 2-8 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Throughput Data, Flow Forecast, Slicing Rules | Ansoff Matrix, Growth Options, Risk Notes | Click Data, Interest Signal, Learning Decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | EstimationForecastingFlow | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandDiscovery | ExperimentsGrowthAnalyticsValidation |