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Criterion
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration for Worst Possible Idea
Innovation
Worst Possible Idea
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Purposedifferent
For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.For a seemingly familiar problem with paralyzing seriousness, the method dissolves pressure and fear of judgment. It deliberately makes failure pictures extreme, so hidden assumptions become visible faster. This clarifies what a workable path should avoid.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-3 h20-45 min1 Tag bis mehrere Wochen30-60 min
Participantsdifferent
2-83-124-102-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Morphological Box, Concept Combinations, Idea ShortlistBad Idea List, Reframed Concepts, Idea ShortlistProblem Statement, Prototype, Test LearningsSCAMPER Idea List, Concept Shortlist, Variation Notes
Tagsno overlap
IdeationInnovationCreativity
IdeationCreativityDivergence
InnovationPrototypeResearch
BrainstormingIdeationCreativityReframingInnovation
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