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| Criterion |  Innovation Morphological Analysis |  Innovation Worst Possible Idea |  Delivery Communication Plan |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For a seemingly familiar problem with paralyzing seriousness, the method dissolves pressure and fear of judgment. It deliberately makes failure pictures extreme, so hidden assumptions become visible faster. This clarifies what a workable path should avoid. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 20-45 min | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 3-12 | 2-6 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Bad Idea List, Reframed Concepts, Idea Shortlist | Communication Plan, Channel Matrix, Message Cadence | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | IdeationCreativityDivergence | CommunicationStakeholdersDeliveryPlanning | BrainstormingIdeationCreativityWorkshopDivergence |