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| Criterion |  Innovation Morphological Analysis |  Business Strategy VRIO Framework |  Innovation Brainstorming |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 90-180 min | 30-60 min | 1-2 h |
Participantsdifferent | 2-8 | 3-6 | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | VRIO Table, Strategic Actions | Idea pool, Theme clusters, Shortlist | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | IdeationInnovationCreativity | StrategyDiagnosisBusiness modelCapability | BrainstormingIdeationCreativityWorkshopDivergence | Business modelStrategyValueInnovation |