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| Criterion |  Innovation Morphological Analysis |  UX Research Usability Testing |  Innovation Design Sprint |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 h | 1-2 h je Session | 4-5 Tage | 30-60 min |
Participantsdifferent | 2-8 | Based on research question | 5-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Usability Issues, Severity List, Recommendations | Prototype, Test Findings, Decision Rationale | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | ValidationUXPrototype | Design sprintPrototypeValidationInnovation | BrainstormingIdeationCreativityWorkshopDivergence |