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| Criterion |  Innovation Morphological Analysis |  UX Research Tree Testing |  Innovation Rolestorming |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 1-2 Tage | 30-60 min | 30-60 min |
Participantsdifferent | 2-8 | Based on research question | 3-12 | 2-10 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Findability Metrics, Path Analysis, Revised IA | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | IdeationInnovationCreativity | Information architectureNavigationFindability | BrainstormingIdeationCreativity | BrainstormingIdeationCreativityReframingInnovation |