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| Criterion |  Innovation Morphological Analysis |  UX Research Tree Testing |  UX Research First-click Testing |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 1-2 Tage | 1-2 Tage | 30-60 min |
Participantsdifferent | 2-8 | Based on research question | 10-30 | 2-10 |
Formatdifferent | Workshop + async | Async | Async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Findability Metrics, Path Analysis, Revised IA | Click Heatmap, Success Rate, Design Recommendations | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | IdeationInnovationCreativity | Information architectureNavigationFindability | UXNavigationFindabilityValidation | BrainstormingIdeationCreativityReframingInnovation |