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| Criterion |  Innovation Morphological Analysis |  UX Research Tree Testing |  UX Research First-click Testing |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 1-2 Tage | 1-2 Tage | 30-60 min |
Participantsdifferent | 2-8 | Based on research question | 10-30 | 4-12 |
Formatdifferent | Workshop + async | Async | Async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Findability Metrics, Path Analysis, Revised IA | Click Heatmap, Success Rate, Design Recommendations | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | Information architectureNavigationFindability | UXNavigationFindabilityValidation | BrainstormingIdeationCreativityWorkshopDivergence |