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Criterion
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Purposedifferent
For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h30-60 min je Interview1-4 Wochen30-60 min
Participantsdifferent
2-85-10 Interviews3-10 Kunden2-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Morphological Box, Concept Combinations, Idea ShortlistSolution Feedback, Objection List, Validation NotesConcierge Learnings, Service Blueprint, MVP RisksSCAMPER Idea List, Concept Shortlist, Variation Notes
Tagsno overlap
IdeationInnovationCreativity
ValidationInterviewsPrototype
MVPValidationServiceDiscovery
BrainstormingIdeationCreativityReframingInnovation
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