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| Criterion |  Innovation Morphological Analysis |  Innovation Reverse Brainstorming |  Product Discovery Outcome-Driven Innovation |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-3 h | 30-60 min | Mehrere Wochen | 45-90 min |
Participantsdifferent | 2-8 | 3-12 | 2-6 researchers plus sample | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Reverse Ideas, Risk Themes, Solution Ideas | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | BrainstormingIdeationCreativityRisk | OutcomesInnovationResearchQuantitative | BrainstormingIdeationCreativityDivergenceWorkshop |