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| Criterion |  Innovation Morphological Analysis |  Product Discovery Opportunity Scoring |  Product Discovery Jobs to Be Done |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 60-120 min | 1-3 Wochen | 30-60 min |
Participantsdifferent | 2-8 | 3-6 | 5-12 Interviews | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Opportunity Score Table, Top Outcomes | Job Stories, Outcome Statements, Opportunity List | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | PrioritizationDiscoveryOutcomesNeeds | CustomerOutcomesNeeds | BrainstormingIdeationCreativityWorkshopDivergence |