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| Criterion |  Innovation Morphological Analysis |  Product Discovery MVP Test Matrix |  Innovation SCAMPER |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 45-75 min | 30-60 min | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 2-10 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Test Matrix, Test Plan | SCAMPER Idea List, Concept Shortlist, Variation Notes | Completed Experiment Canvas, Success Metric |
Tagsno overlap | IdeationInnovationCreativity | ExperimentsValidationDiscoveryOptions | BrainstormingIdeationCreativityReframingInnovation | ExperimentsValidationDiscoveryHypothesis |