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| Criterion |  Innovation Morphological Analysis |  Business Strategy 5-Minuten VC-Check |  Growth A/B Testing |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-3 h | 5-15 min | 1-4 Wochen | 30-60 min |
Participantsdifferent | 2-8 | 1-5 | 1-6 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Experiment results, Decision log, Learning summary | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | StartupValidationCompetition | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativityWorkshopDivergence |