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| Criterion |  Innovation Morphological Analysis |  UX Research First-click Testing |  UX Research Usability Testing |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 1-2 Tage | 1-2 h je Session | 30-60 min |
Participantsdifferent | 2-8 | 10-30 | Based on research question | 2-10 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Click Heatmap, Success Rate, Design Recommendations | Usability Issues, Severity List, Recommendations | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | IdeationInnovationCreativity | UXNavigationFindabilityValidation | ValidationUXPrototype | BrainstormingIdeationCreativityReframingInnovation |