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| Criterion |  Innovation Morphological Analysis |  Product Discovery Fake Door Test |  Product Discovery MVP Test Matrix |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-5 Tage | 45-75 min | 30-60 min |
Participantsdifferent | 2-8 | Nutzertraffic | 2-8 | 2-10 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Click Data, Interest Signal, Learning Decision | Test Matrix, Test Plan | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | IdeationInnovationCreativity | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryOptions | BrainstormingIdeationCreativityReframingInnovation |