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| Criterion |  Innovation Morphological Analysis |  Innovation Design Thinking |  UX Research Usability Testing |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | 1 Tag bis mehrere Wochen | 1-2 h je Session | 30-60 min |
Participantsdifferent | 2-8 | 4-10 | Based on research question | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Problem Statement, Prototype, Test Learnings | Usability Issues, Severity List, Recommendations | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | InnovationPrototypeResearch | ValidationUXPrototype | BrainstormingIdeationCreativityWorkshopDivergence |