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| Criterion | ![]() Innovation Morphological Analysis | ![]() Innovation Design Sprint | ![]() Innovation Design Thinking | ![]() Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | 1-3 h | 4-5 Tage | 1 Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 2-8 | 5-8 | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Prototype, Test Findings, Decision Rationale | Problem Statement, Prototype, Test Learnings | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | Design sprintPrototypeValidationInnovation | InnovationPrototypeResearch | BrainstormingIdeationCreativityWorkshopDivergence |



