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| Criterion | ![]() Innovation Morphological Analysis | ![]() Innovation Contradiction Analysis | ![]() Innovation Design Thinking | ![]() Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 h | 60-120 min | 1 Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Problem Statement, Prototype, Test Learnings | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | ContradictionsInnovationProblem solving | InnovationPrototypeResearch | BrainstormingIdeationCreativityWorkshopDivergence |



