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| Criterion |  Facilitation Mind Mapping |  Business Strategy SWOT Analysis |  Business Strategy Ansoff Matrix |  Innovation Brainwriting |
|---|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 15-45 min | 30-60 min | 45-90 min | 15-30 min |
Participantsdifferent | 1-10 | 3-12 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | SWOT matrix, Strategic options, Action list | Ansoff Matrix, Growth Options, Risk Notes | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | StrategyAnalysisMarketPositioning | GrowthStrategyMarketPortfolio | BrainstormingCollaborationInclusionIdeas |