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| Criterion |  Facilitation Mind Mapping |  Business Strategy SWOT Analysis |  Business Strategy Ansoff Matrix |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 15-45 min | 30-60 min | 45-90 min | 2-4 h |
Participantsdifferent | 1-10 | 3-12 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | SWOT matrix, Strategic options, Action list | Ansoff Matrix, Growth Options, Risk Notes | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | StrategyAnalysisMarketPositioning | GrowthStrategyMarketPortfolio | StrategyPositioningInnovationValue |